About Us

Carole Summers Morris is the president of Meritage Consulting, LLC, located in Charlotte, NC. Meritage specializes in tourism project development, management, and planning, specifically focused on cultural and heritage tourism. Prior to forming Meritage, Carole served as the Director of Tourism for HandMade in America located in Asheville, North Carolina.  HandMade is a regional non-profit organization that has been nurturing craft, culture, and community in western North Carolina for over a decade. In her job, Carole oversaw all marketing and tourism related efforts for Handmade, managed the media and PR goals, provided workshops and training and was in charge of all of the organization’s agricultural tourism efforts.

Prior to becoming Director of Tourism for HandMade, she served as the Cultural Heritage Tourism Director for the Kentucky Department of Travel, her work with other cultural heritage organizations includes Main Street programs in KY and TN. She holds an M.A. in Public History and Cultural Resource Management from the Middle Tennessee State University, a B.A. in Art Education from Murray State University, and her Tourism Marketing Professional certification from Southeast Tourism Society at North Georgia State University.

To learn more about us go to Meritage Consulting Speaking Engagements